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Role: Creative Director

NAUGHTY DOUGH

Naughty Dough is the horny little cookie dough brand your mom warned you about. I built it from scratch—voice, visuals, chaos—and gave it the confidence of a drunk text at 2AM. It doesn’t beg for attention, but it shows up in fishnets and a whipped cream hat.

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2024

Naughty Dough Co. officially launched.

Social Media

21K TikTok followers, 12.5K on Instagram, and viral videos hitting 340K+ views

Expansion

Naughty Dough Co. can now be found in several small groceries such as Pop Up Grocer.

End of 2024

Reached 1,000+ in sales and site visitors.

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"Pop Up Grocer is all about discovering new and exciting small businesses, and Naughty Dough Co. has quickly become an employee favorite. Their bold branding and ridiculously good ready-to-bake cookie dough make them stand out in the best way possible. Trust us—once you try it, you’ll get why we’re all hooked."

Pop Up Grocer

"This sh*t is good, doesn't get much better than that. It's that simple."

Founder's mom

Female-owned and fiercely independent, this brand brings top-tier ingredients and an edgy, norm-breaking vibe to your kitchen. From their chocolate peanut butter chip to the matcha white chocolate chunk, every batch is a perfect balance of nostalgia and rebellion. If you’re not baking Naughty, you’re doing it wrong.

Refinery 29

Was told I “have a strong personality” by a man who cried when I beat him at Uno.

Next: Future Ancestors