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Honestly thought I’d be hotter by now, but here we are.
Student Work
Role: Art Director & Copywriter
INNIS
& GUNN
CONFIDENCE TO FAIL
This campaign salutes every gloriously sh*t decision made under the influence of one too many good beers. It's for the brave souls who challenged a pigeon to a stare-off, fell in love (twice) in one night, or tried to crowdsurf. Because nothing says “confidence” like absolute delusion—and nothing fuels it better than Innis & Gunn. Cheers to failing hard, and louder.



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