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STUDENT WORK
Role: Art Director
NUTELLA
THE SWEETEST SPLIT
Turns out PB&J was just a long-term situationship. This retro soap opera campaign dives headfirst into the emotional (and slightly petty) divorce between Peanut Butter and Jelly. Couples therapy, late-night texts, and a jealous grape—until Nutella walks in, swirls smooth, and changes everything. Limited-edition jars. Comic book drama. Spreadable heartbreak.
Emotionally? I live in a pile of laundry I keep pretending I’m “about to fold.”
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