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Student Work
Role: Art Director
Integrated Campaign
BASICS
Uniqlo is the king of basics, so we gave basics the fashion-world treatment they deserve. Meet Louis Casib, a revolutionary designer who did the unthinkable: created a white T-shirt. Basics starts with his mockumentary debut and turns into a fcampaign celebrating Uniqlo for doing the simple stuff really, really well.
CASE STUDY
MOCKUMENTARY
When in doubt: WWJBD (What Would Justin Bieber Do?)
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